We're George and Rudy, the founders of AMORA. It began with something we kept getting wrong: buying jewellery for the women in our lives. Our mums, our grandmothers, and the women who've always been there for us.

Every time, the same worry. Would it actually fit? A bracelet too tight on the wrist, a ring that wouldn't pass the knuckle. Then came the swap, the return, the guessing at sizes, and the moment you'd planned quietly slipped away.

So we built AMORA around one simple idea: jewellery that fits without the guesswork. Adjustable wherever possible, comfortable enough to wear every day, and chosen so that when someone opens an AMORA box, all they feel is loved.

That's what Love that fits means to us.